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Digital Marketing

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Digital Marketing

Course Overview:

The Certificate in Digital Marketing program at Avonleigh University is designed to provide learners with a strong foundation in online marketing strategies, tools, and techniques used by successful brands worldwide. This course blends creativity, technology, and analytics to help students master the art of promoting products and services in the digital age.

Students will explore the full digital marketing ecosystem, including SEO, social media marketing, Google Ads, email campaigns, content creation, influencer marketing, and analytics. The program focuses on real-world applications, case studies, and hands-on projects to ensure every learner develops both technical and creative skills.

Course Highlights:

  • Fundamentals of Digital Marketing & Online Branding

  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

  • Social Media Strategy and Content Creation (Facebook, Instagram, YouTube, LinkedIn)

  • Email & Mobile Marketing Techniques

  • Google Analytics and Campaign Performance Tracking

  • Influencer and Affiliate Marketing

  • AI Tools & Trends in Digital Advertising

  • Capstone Project: Create a Live Digital Campaign

Career Opportunities:

Upon successful completion, learners can pursue roles such as:

  • Digital Marketing Executive

  • SEO Specialist

  • Social Media Manager

  • Google Ads Expert

  • Brand Strategist

  • Content Marketing Specialist

  • Freelance Digital Consultant

Eligibility:

Open to students, entrepreneurs, working professionals, and anyone passionate about growing brands in the digital space. No prior experience required.

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