
The Certificate in Digital Marketing program at Avonleigh University is designed to provide learners with a strong foundation in online marketing strategies, tools, and techniques used by successful brands worldwide. This course blends creativity, technology, and analytics to help students master the art of promoting products and services in the digital age.
Students will explore the full digital marketing ecosystem, including SEO, social media marketing, Google Ads, email campaigns, content creation, influencer marketing, and analytics. The program focuses on real-world applications, case studies, and hands-on projects to ensure every learner develops both technical and creative skills.
Fundamentals of Digital Marketing & Online Branding
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Social Media Strategy and Content Creation (Facebook, Instagram, YouTube, LinkedIn)
Email & Mobile Marketing Techniques
Google Analytics and Campaign Performance Tracking
Influencer and Affiliate Marketing
AI Tools & Trends in Digital Advertising
Capstone Project: Create a Live Digital Campaign
Upon successful completion, learners can pursue roles such as:
Digital Marketing Executive
SEO Specialist
Social Media Manager
Google Ads Expert
Brand Strategist
Content Marketing Specialist
Freelance Digital Consultant
Open to students, entrepreneurs, working professionals, and anyone passionate about growing brands in the digital space. No prior experience required.
